Surveys

Surveys involve collecting information on a well-defined target group. They are part of the daily life of any marketer who relies on this data to make decisions. This data may be sourced from public institutions, private companies or, of course, your own company.

There are many ways to gather this information:

• Face to face
• In a group or individually
• By telephone
• By e-mail
• By post
• Via a website

Choosing the best way to gather this data generally depends on the objective, the type of questions, the target and the budget. Internet surveys have obviously taken over in recent years: they are quick to set up, less expensive and the results are available in real time, or almost.

At Spike, we launch surveys on a regular basis for our clients and for ourselves too (our own client satisfaction survey with the NPS, Net Promoter Score, is a case in point). Whether it’s at a supermarket or chemist’s, in a group session or via a survey on your website, we’ll develop a strategy, set objectives and draw up relevant questions.

There’s also a survey we’re particularly fond of: the omnibus. Putting our questions to a representative sample of the population is more complicated to set up and therefore more expensive. A special feature of the omnibus survey is that it brings together questions from different brands/companies and asks them in the same questionnaire. Costs are therefore shared between subscribers.

Whether you’re launching a new product and want consumer feedback on the packaging, want to know more about how your brand is perceived by a specific target group or want to assess your after-sales service or general customer satisfaction, there is a type of survey that can help you.

Tell us what you’d like to know and we’ll make sure we put the right questions to the right people.