Sponsoring
When you think of sponsorship, you immediately tend to think of sports clubs. Then, when you think about it for two minutes, several other examples come to mind. The one that has grown the most in recent years is the partnership with an influencer. Sponsorship is obviously very broad: from such time as you provide financial support to an organisation, an event or an individual for mutual benefit, you are effectively sponsoring.
The partnership is part of a well thought-out communication plan and it would be a shame not to make the most of the visibility made possible by an event, organisation or individual.
At Spike, we’re particularly keen on partnerships with niche influencers and micro-influencers. Our partner, a specialist in influencers, constantly scans the trends and always finds the rare gem ready to showcase your brand. We are also partial to radio programme partnerships, which are more structured than influencer partnerships.
Here are some possible sponsorships:
- TV or radio programmes
- Weather forecast
- Influencers
- Local, regional or national sports clubs
- Evening events
- Fairs
- Exhibitions
- Museums
- Events
It’s very likely that you’ve already entered into or thought about a partnership with an influencer. Was it a reasoned decision or a gut reaction? Have you thought about all the possible returns? Have you included it in your communication plan? All this requires a complete analysis of your needs and your situation to ensure that your ROI is maximised. Tell us who you’d like to work with and we’ll tell you exactly what it will do for your brand!