Point Of Sale
POS (Point Of Sale) covers all communication that is visible where the purchase actually takes places (shops, pharmacies, events, trade fairs, etc.)
Here at Spike, we create designer POS communication that showcases your brand, your products, your brochures and your advertising messages.
Getting through to consumers when they are in a supermarket, shop, workshop, pharmacy or many other places means getting through to them while they’re in the actual process of making a purchase. This is when they are most receptive.
Various methods can be used to display your advertising in specific locations where your product or service is sold.
The competition is fierce and you have to be cunning, creative, find the right words and the right communication tools to get the job done. We must be doing something right, as some of our clients are constantly present at the points of sale!
SOME EXAMPLES:
- Displays
- Posters
- Shelf stoppers
- Wobblers
- Floor stickers
- Flags
- Stands
At Spike, we’ve made POS materials our speciality.
This art of convincing customers at the point of purchase is more complicated than it might first appear.
“Have you ever tried to communicate at a point of sale? What were the results? Did you have clear objectives before launching the campaign?
Let’s discuss it and we’ll very probably be able to draw parallels with brands that were once in your shoes and see how market research worked wonders for them.”