Outdoor

Outdoor advertising covers all street and roadside advertising. Today, it comes within the scope of so-called out-of-home advertising, which also includes billboards in railway stations, bus stops and underground stations, street furniture, billboards in front of supermarkets and shopping centres, billboards in airports, and so on.

Outdoor is generally the remit of large media groups offering national, regional and local coverage, the best known being Clear Channel and JCDecaux. At Spike, when it comes to outdoor advertising, we know that an ad has to be understood in a quarter of a second. So striking visuals are essential!

Here is a non-exhaustive list of the different out-of-home formats:

• Indoor and outdoor digital displays
• Display 2m2
• Billboards 8m2, 16m2, 20m2 or 36m2
• Tram, bus and underground train wraps
• Displays in these same trams, buses and underground trains
• Bus shelters and other street furniture

These different formats chase different objectives and should therefore be selected on the basis of the briefing and the KPIs. We’ll be happy to analyse your brand’s needs and advise you as effectively as possible.