On-pack

You’re strolling through your favourite supermarket when suddenly your eye is drawn to a bottle of shampoo. “There’s a Smurf drawn on the label! That’s new! And you automatically pick it up to take a closer look and pop it into your shopping basket…

Adapting the packaging of your product, adding goodies, a promotion or a competition are all effective non-intrusive marketing methods.

At Spike, we love coming up with ideas so that an established product can once again surprise and excite regular and prospective customers.

Here are the most effective options currently available:

• Buy a branding licence (cartoon, film, series, etc.)
• Create a limited edition linked to a theme (holidays, values, etc.)
• Be an official partner of an event (sporting, cultural, etc.)
• Give away a percentage of the product for free (+30% free)
• Offer an immediate discount at the checkout or cashback
• Offer a gift with the purchase of several products (a figurine, a toy, a glass, a utensil, a sample, another product, etc.)
• Launch a competition to win bigger prizes

Naturally, some of these actions can be backed up with POS material such as wobblers, shelf-talkers, displays, etc.

So what about your products? Are they attractive or should you be launching specific actions from time to time to increase sales? Let’s take a tour of a supermarket together and analyse your product against the competition and the best industry success stories.