Magazine
In this digital age, the magazine still has a soft spot among the public. Tangible, palpable, graphic, comfortable to read (because it’s bigger than a smartphone screen) and fully customisable, it also allows you to take time out for a few minutes. All good reasons to give the magazine a try if you haven’t already.
A magazine means content. And this content can be created from scratch or come from your blog, for example. This allows you to pool your efforts and broaden the potential touch points with your customers and prospects.
At Spike, we regularly design magazines for our clients, always based on a clear strategy and objectives. Lead generation has obviously become one of the main KPIs when creating a magazine. Thanks to the many calls to action scattered throughout the pages, competitions, surveys and requested opinions, readers are drawn to your shop, store or website every time. These are all places where you can gather essential information and generate sales.
Have you already tried to publish a brand magazine? If not, let us take a closer look at your business and analyse the spin-offs that could be generated.