E-mailings
Would you like to launch a newsletter that generates qualified traffic to your website without being considered spam? Do your mass marketing campaigns have a disappointing click-through or conversion rate?
The scope of e-mail marketing shouldn’t be underrated: the methodology, software used, relevance, targeting and personalisation of information are all very important.
With the right design and creative juices, e-mail marketing is an effective, fast, competitive, powerful and informative tool (tracking of open rates, click-through rates, etc.), and enables good targeting. It allows you to build customer loyalty with a newsletter or gain a foothold in new markets with a prospecting campaign.
At Spike, we’ve launched a number of e-mailing campaigns for our clients in different sectors. Here are the services we offer, which you can also request:
- Targeting of your prospects through marketing (title, date of birth, geolocation, family situation, interests, etc.).
- Rental of a contact database (mailing list)
- Design and write professional content (or advice on writing the message): title, call to action (clear and displayed several times), hook, text (that creates a sense of urgency, for example, choosing a writing style that strikes a chord with your target: informative, original, interactive, convincing, etc.)
- Graphic design
- Project management
- HTML integration
- Setting up the professional mailing platform
- Subscription/unsubscription management
- Design of the landing page if necessary (your landing page can, for example, be designed to guide your customers or prospects through the sales process).
- Detection of invalid addresses (undeliverables management)
- Sending or routing (text and HTML format for compatibility with all e-mail clients) using professional software
- Dispatch management and tracking
- Analysis of results, reporting (statistics on e-mail read rates, clicks on links, surveys, subscriptions/unsubscriptions)
As you read through this list, you’ll realise that an e-mailing campaign is not just about the content you put into it. So if you want to get back in touch with all your old or current customers with an incredible offer, if you want to reach out to new customers, entrust your e-mailing campaign to us.