Consumer analysis

Understanding your customers and prospects is a key element when it comes to marketing your products and services. The aim of a detailed consumer analysis is to provide you with the information you need to sell more, more often or more cheaply.

As with market research, a consumer analysis combines quantitative and qualitative data: age, gender, location, hobbies, purchasing criteria, buying patterns, etc.

Here is a list of points that can be determined by a consumer analysis:

• The needs of your customers/prospects
• The types of messages to which they are receptive
• The reasons why they buy or don’t buy your product/service

At Spike, we generally carry out consumer analysis in conjunction with market research. We exploit the data we collect as much as possible, as some of it can be used for several purposes. As with market research, consumer analysis can save you vast amounts of time. If you’re reading this, it’s because you want to save your team months of trial and error and get straight to the point.

So let’s discuss your needs, questions and challenges together. We’ll look at how you can save that precious time.