Campaign planning

An advertising campaign is launched in response to a specific need voiced by the brand or company. This is generally the starting point for any action. Some might be tempted to launch a new TV campaign, because “last year’s advert is still just as good”, or a magazine campaign because “it’s still cheaper than TV”, or a radio campaign because “one of my competitors does radio, so I will too”.

An advertising campaign is launched in response to a specific need voiced by the brand or company. This is generally the starting point for any action.

Some might be tempted to launch a new TV campaign, because “last year’s advert is still just as good”, or a magazine campaign because “it’s still cheaper than TV”, or a radio campaign because “one of my competitors does radio, so I will too”.

At Spike, we adopt a methodical approach to planning a complete campaign. This takes more time at the outset, but it allows you to achieve your objectives more effectively and more quickly.

Entrust us with the planning of your next campaign and let us guide you… it will be in good hands.