Radio

Radio’s reputation precedes it. It is the medium that has made stars of some of Belgium’s biggest brands… You probably have a jingle in mind as you’re reading this. That’s the power of radio. More accessible than TV, it can induce amazing outcomes, whether it’s to raise awareness or to promote a product.

For a good radio commercial (one that listeners will latch onto), you obviously need a good script. But the magic of radio lies in the sounds we create. In half a second, you can be in outer space or at the bottom of the ocean, in India or at the North Pole.

At Spike, we like radio commercials that have an impact. That’s why our recording studio sessions are creative laboratories in their own right, intent on developing the sound, the sound effects or the soundscape that will make all the difference.

Here’s what radio lets you do:

• Classic 30″ commercial
• 5″, 10″ or 15″ short commercial
• Programme sponsorship (such as weather)
• Partnerships with broadcasts (competitions, product presentations, etc.)

What if, on your way home from work, you heard your commercial being played on the radio? Do you think it would make an impact? Let’s discuss the opportunities and costs involved. We’re sure that it can be the voice of your brand.