Packaging
It’s all around us, you hold it in your hands constantly, you peruse it, open it, crush it... in short, packaging is an integral part of our lives.
Apart from bulk products, everything is packaged for a number of reasons:
- To protect the product inside
- To provide information on this product
- To attract and convince customers to buy it
If your company sells products, there’s a good chance you’ll need packaging. By the way, how long has it been since you last updated it?
At Spike, not only can we create packaging from scratch but also adapt existing packaging.
SOME EXAMPLES OF BRIEFINGS WE RECEIVE:
- Create packaging from scratch (design, material, look)
- Update existing packaging (look)
- Rethink existing packaging (design, materials)
- Extend a range
- Adapt packaging for a specific event (partnership, sponsorship, end-of-year celebrations, etc.)
- Adapt existing packaging for another market (customs, languages, etc.)
It’s a complex job that has to factor in a huge number of imperatives and constraints: but hey, that’s what we thrive on.
“This new product that you’re developing will be calling out for packaging that captures the zeitgeist, one that is ideally ecological and obviously economical. Why don’t you tell us about it?”