Native

Native advertising is paid media created to resemble the content of the website on which it appears. In short, it’s the digital equivalent of an advertorial in a magazine. These formats are less intrusive than banners, as they blend in perfectly with the content the user has chosen to view.
At Spike, we run a large number of native campaigns. We advise our clients at a strategic level, carry out the campaign and analyse it with you in real time.

Here’s where most native ads appear:

• In-feed ads in your Facebook or Twitter news feed, for example
• Some Google search results
• Content recommendations on a blog, news site or other themed site

Curious about native advertising? Let’s sit down together and explore how your brand stands to benefit from this very affordable coverage.