Direct mail

Paper is not dead! Just like the magazine, direct mail is still going strong. And if it’s combined with digital, the results can be magical!

As we receive less mail addressed to us personally every year, we attach more importance to these letters than we used to. That’s why, at Spike, we continue to offer this medium to our clients if it fits in with the overall campaign strategy. But to be effective, direct mail must include an irresistible offer, a convincing call to action and a redirection to the shop or a dedicated web page. The contribution of digital technology in this context is undeniable.

From the point of view of prospects, it’s a simple and effective way of taking action without leaving the comfort of their home. A dedicated (and even personalised) web page can also be used to better measure the impact of the direct mail with all the data collected (personalised URLs, date of connection, length of visit, clicks, purchase or not, etc.).

Here are the most common forms of direct mail:

• Mail
• Postcard
• Brochure
• Catalogue
• Magazine
• Discount vouchers
• Sample

So when will your customers and prospects receive a postcard from you with an offer they can’t refuse? It’s certainly a good time to think about it, and we’ll be happy to help you.