Digital Strategy
As its name suggests, the digital strategy of a brand or company focuses solely on its online presence. This strategy is the guideline, the common thread to be followed by the entire company.
It covers the different formats to be used, the type of messages, the platforms and the objectives.
We’ve met many brands that launched a decade ago on Facebook “because everyone else was doing it”, that were Instagram lately “because it was fashionable” and today on TikTok “because I don’t understand it, but I’ve got thousands of views without actually doing anything!”
And what about the thousands of euros spent on their website, which was created with no objective in mind? By starting with a clear digital strategy, aligned with the brand or company’s objectives, and regardless of the new formats or social networks coming onto the market, you’ll know whether you need to take the plunge, and if so, how and why.
SOME EXAMPLES:
- Website
- Newsletter
- Bannering
- Videos, animations
- Social media content
At Spike, we stopped advertising on Facebook a long time ago simply because “it’s cheaper than other media”.
Behind every online ad we create, behind every banner, every reel, every photo, there is a real rationale, there is a roadmap that will take us where we want to go.
“Do you have a website? Do you send out a monthly newsletter? Do you have a presence on Facebook, Instagram, TikTok, Twitter, Reddit and Twitch? Do you banner?
Whatever your answer, if you don’t have an established digital strategy, it’s high time to analyse these choices in order to optimise them and reach your goals.”