Catalogue

When a company offers dozens or even hundreds of different products to its customers, creating a catalogue makes it possible to organise the range clearly. This has been done for many, many years, and the catalogue itself has not really changed…

Except that, these days, the catalogue can be used to generate leads in any number of ways! Your catalogue exists in paper version, but it can also be digitalised and accessible on your website. Each product can then be added directly to the shopping basket, as if the Internet user were in a webshop. A PDF version can also be provided, in exchange for the e-mail address of the person concerned, for example. You can then get back in touch with this person and promote some of your products or services.

A catalogue can also be created based on the data available to you (your website, newsletters, trade shows attended, in-store sales, etc.). It is then much more targeted and its impact will naturally be greater.

At Spike, we produce catalogues for our clients every year. They can be annual or seasonal, specific or general, and available in print, digital or both. However, they all have two things in common: they are underpinned by a strategy and always include a call to action.

What strategy underpins your catalogues? Or are they purely graphic? If that’s the case, we strongly advise you to meet us, because it means there’s a lot of potential to be exploited.