Branding

Branding is the image conveyed by a company, a brand, a product or a person. Branding also means anchoring the brand/company in the minds of consumers. By deploying a whole series of marketing and communications actions, we create a universe so that, in the medium and long term, when consumers have to choose between two brands, they choose yours, just as when they need a product or service, your brand is the first that comes to mind.

Brand image is therefore very important. Let us take you through these different points below:

• The tone of voice (the way you express yourself, the vocabulary you use)
• The values
• The logo
• The guidelines (the graphic charter)
• The use of visuals (photos, illustrations, etc.)

Once these points have been defined, they need to be brought to life through various actions. These are known as awareness campaigns or image campaigns. Here, the company is not trying to sell its product or service, but simply to anchor a mental image in consumers so as to sell in the medium and long term.

At Spike, we love a good yarn. Or, as it’s called these days, storytelling. Your brand isn’t like the others, so we’re going to tell it differently. Whether your image is already established or needs to be created or repositioned, we can help you from the word go and through every chapter.

We’ve been lucky enough to work with a number of clients and to position new products on the market with a recognisable, modern and effective branding. We would love to share this experience with you and replicate the excellent results that our clients have obtained. So what do you think?