Therabel
/ Zenpyl®
Launch of Zenpyl® on the dietary supplements market
The pharmaceutical laboratory Therabel asked us to help launch its new Zenpyl® product, a dietary supplement to help relax the nervous system.
Observation.
Zenpyl® is positioned as a premium product in a highly competitive and mature market.
Designed for DAYTIME use, Zenpyl® is also the “sister brand” of Sleepyl® (a NIGHTTIME product that has been sold since 2018 to help induce sleep and ensure that it is restorative).
From the creation of the packaging to the 360° campaign!
Objectives.
The challenge for the agency was to get across a strong, unique image in order to appeal to patients suffering from stress and fatigue. Create an impulse buy, while maintaining the visual link with Sleepyl®.
Results.
First and foremost: bright packaging that looks great and highlights the product’s benefits! Secondly: the roll-out of the Zenpyl® brand territory, while adapting the graphic codes that have contributed to the success of Sleepyl® (alarm clock and character, but in a ZEN and zippy way, in the colours of the pack).
Print and digital media consistent with the brand image
