Kellogg's®
/ Trésor®
Kellogg's Trésor, Back to School activation
Trésor® is one of the Group's most emblematic brands. It is unashamedly fun, rebellious and mischievous.
Challenge.
Adored by teenagers and students who want to enjoy life, follow their passions and spend time with their friends, the challenge for the Trésor® brand was to harness the emotional transition between two key moments in young people’s lives: the transition from secondary school to higher education. So the Spike teams went out into the field to meet them.
Back To School activation supported by the student pack!
Activation.
• Distribution of product samples and discount vouchers in university and college auditoriums, student residences, university canteens, etc.
• Publications in student magazines (Guido)
• WEB competition on Guido’s website
110 000
STUDENT PACKS DISTRIBUTED
Results.
This initiative went down so well in 2021 that it was repeated in 2022 and 2023, with the added bonus of a special activation request for spring!
