Therabel
/ Tasectan
Birth of a hero
There's no shortage of solutions to the problem of diarrhoea, and those that are the most pragmatic and quickest are not necessarily the best for our metabolism. Tasectan forms a membrane over the intestines, protecting them from inflammation and preventing it from spreading.
Creation of an emblematic Tasectan mascot: Mister T!
Observation.
Tasectan is a medical product specially developed to control and reduce the symptoms associated with diarrhoea. The way it works, which is far more complex than that of its competitors, makes it much more effective. The agency was commissioned by the Therabel pharmaceutical laboratory to develop a TV ad explaining the mechanism of the product’s action to the general public in a simple and educational way, a message conveyed by our mascot, Mister T, invented for the occasion.
Solution.
Create a superhero who would embody the action of the drug. From the colours and shapes of the capsule, Tasectan becomes the central character of the mechanism of action, powerful yet friendly.
To follow up the TV advert in the pharmacy network, the mascot appears on displays, wobblers, posters and digital screens to convey the message and boost sales.
National sales up by more than 60%!
Production of a range of communication media: cut-out counter displays, posters, roll-ups, wobblers, etc
POS material specially designed for mobility and impact at the point of sale, with our mascot and our pack the centre of attention!