Therabel
/ Sleepyl®
For a good night’s sleep
2018, market launch of Sleepyl®, a new dietary supplement promoting healthy, natural and restorative sleep thanks to its unique plant-based composition!
Observation.
Spike has been working with the Therabel pharmaceutical laboratory for many years now. Together, they are building and developing an innovative brand territory specific to Sleepyl®, which stands out conspicuously from the competition.
360° communication targeting both consumers and healthcare professionals.
Objectives.
Despite a highly competitive market, Spike and Therabel together ensure that Sleepyl® always remains in the TOP 3 of the sector’s benchmark products. 2022, the year of the Sleepyl® relaunch! The brand needed a new concept that was strong, disruptive, impactful and short… while retaining its identity. The agency carried off the challenge with brio!
Results.
The “Alarm Clock” concept was born. The key visual features this symbolic object that perfectly illustrates the problem of sleep disorders. Tired of watching the hours tick by at night? Sleepyl® “triple action” is THE solution!
Print and digital media consistent with the brand image
