Spadel
/ Lanterna Magica
The enchanted forest...
The Spadel group has always hinged its image around essential values such as purity, ecology and proximity. The Group is doing all it can to raise awareness of this issue among the younger generation.
Back to the earth and protecting nature with Spadel!
Context.
Because SPA® is fully committed to the issue of plastic recycling, the brand has made it a major objective in its actions and developments. Its aim is to raise consumer awareness not only of the need to recycle, but also of the importance of protecting the Spa nature reserve. SPA® is committed to taking part in events with a direct link to eco-responsibility, so it was a natural step for us to support the Lanterna Magica event for its first edition. The reason for this partnership is obvious: the close parallels between their respective DNAs, namely the protection of nature and family values.
Strengthening the credibility of SPA® in the ecological sector
Challenge.
Spike’s challenge was to explain to visitors the importance of Spadel’s presence at this type of event and its eco-responsible approach. Communicate on the 100% recycled and recyclable aspect of SPA® TOUCH bottles, by proposing fun ideas for reusing PET bottles, thereby reinforcing the brand’s values with consumers.
Realisation.
Installation of a “magic tree” decorated with luminescent garlands made from PET bottles, suggesting to visitors an original and unique way of recycling empty bottles. Distribution of goodies at the event: balloons with luminous LEDs, leaflets illustrating a DIY activity you can do with the bottle at home with your family, discount vouchers to encourage new product purchases.