L'Oréal
/ Garnier
Ultra Smurf!
Ultra Doux teamed up with the Smurfs as part of a point-of-sale initiative at 4 major retailers (Carrefour, Delhaize, Kruidvat, CORA).
+ 2300%
sales growth at Kruidvat
Challenge.
Bringing the Smurfs to life with this unique, limited-edition collaboration, adapting packaging and creating attractive POS material for shops and supermarkets. Respect for Peyo’s work is paramount.
2800 products sold per week! (compared with 120 previously)
Solution.
Spike designed the labels for the Ultra Doux Kids and Baby&Kids special Smurf shampoo packaging.
The agency then developed an entire POS with formats adapted to each space: a mushroom-shaped “Smurfs’ Village” display for hypermarkets, and a narrow display for smaller outlets.
Floor stickers, pallet skirts, wobblers, shelf stoppers, product trays… the complete kit to highlight your offers and boost sales!
