Kellogg's®
/ Extra®
My Extra Me Time concept
Kellogg's® brief was to bring its Extra® product line back centre stage on the Belgian market with a brand activation that would connect different offline and online communication channels.
Women, we all need Me Time !
Context.
Kellogg’s® Extra® is a delicious breakfast product that comes in a wide range of flavours. Spike therefore naturally targeted consumers who are looking to tantalise their taste buds as soon as they get up. The concept was to associate the Extra® brand with “Me time”, specifically targeting women and the precious time-out they get to relax during the day.
Gourmet breakfast boxes delivered to the door of your followers!
Activation.
The agency developed point-of-sale print material and press advertisements. It also ran a digital campaign with two female influencers, who each gave away a superb Kellogg’s® Extra® breakfast box to 10 of their subscribers so that they could all enjoy a delicious Kellogg’s® Extra® “Me time” moment! A runaway success for the brand!
